Legal

Privacy Policy

Last updated: 22 April 2025  ·  Effective: 22 April 2025

This policy complies with: Google AdSense GDPR CCPA CalOPPA

1. Who we are

IVFdirectory ("we", "us", "our") operates the website www.ivfdirectory.in. We are an independent information platform providing IVF treatment cost comparisons for patients in India. Our registered contact email is amithustle3007@gmail.com.

2. Information we collect

We collect information in two ways:

Information you provide voluntarily — When you submit our free quote request form, we collect your phone number, selected city, and treatment type. This data is submitted via Formspree and delivered to our email inbox. We do not store this data on our servers.

Information collected automatically — When you visit our website, we automatically collect certain technical information including your IP address, browser type, device type, pages visited, time spent on pages, and referring URL. This is collected through Google Analytics 4 and standard server logs.

3. Cookies and tracking

Our website uses cookies — small text files stored on your device. We use the following types:

You can control cookies through your browser settings or opt out of Google advertising cookies at google.com/settings/ads.

4. How we use your information

We use the information we collect to:

We do not use your personal information for automated decision-making or profiling.

5. Google AdSense and advertising

We use Google AdSense to display advertisements on this website. Google AdSense uses the DoubleClick cookie to serve ads based on your prior visits to our website and other websites on the internet. You may opt out of personalised advertising by visiting Google's Ad Settings.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and other sites on the internet. Google's privacy policy is available at policies.google.com/privacy.

We comply with Google AdSense programme policies. We do not place ads on pages with content that violates Google's policies.

6. Third-party services

We use the following third-party services, each governed by their own privacy policies:

7. Data sharing and disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

8. Data retention

Lead form submissions are retained in our email inbox for up to 12 months, after which they are deleted. Google Analytics data is retained for 14 months per our GA4 settings. We do not maintain a separate database of personal information.

9. Your rights (GDPR)

If you are located in the European Economic Area, you have the following rights regarding your personal data:

To exercise any of these rights, contact us at amithustle3007@gmail.com.

10. California privacy rights (CCPA / CalOPPA)

California residents have the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. California residents may submit requests to amithustle3007@gmail.com.

Per CalOPPA, we agree to the following: users can visit our site anonymously; we will notify users of any privacy policy changes on this page; users are able to change their personal information by contacting us.

11. Children's privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at amithustle3007@gmail.com.

12. Security

We implement reasonable security measures to protect against unauthorised access to your personal information. Our website is served over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

14. Contact us

If you have any questions about this Privacy Policy, please contact us: